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Accessible Firebrand: “Why can’t I use my brand color there, and if not there, then where?”: Deneb Pulsipher & Mark Alvis

April 3 @ 10:00 am - 10:30 am

Free
WordPress Accessibility Meetup: Accessible Firebrand: “Why can’t I use my brand color there, and if not there, then where?” with Deneb Pulsipher & Mark Alvis on Thursday, April 3rd, 2025.
Every company is strongly invested in their brand colors, even when these don’t meet contrast ratio requirements against their site’s background color. From an accessibility specialist’s perspective, it’s essential to know where these colors cannot be used, but from a designer’s practical and aesthetic perspective, it’s important to know where and how they can safely be used to build brand identity.
In this session, you’ll learn how and why companies are often inclined to use their brand colors in inaccessible ways. Together, we’ll examine real-world uses of brand colors in places that are clear and not-so-clear violations of the WCAG and other accessibility principles. We’ll discuss ways to demonstrate the problem to the company decision-makers, including tools that can help illustrate the problem. We’ll suggest arguments to use to persuade decision-makers to change their tactics. Perhaps most importantly, we’ll go over how companies can engagingly use their brand colors on their site in ways that don’t violate accessibility principles. This will make it so that decision-makers don’t balk as much at abandoning their inaccessible uses.

These meetups take place via Zoom and are live captioned. You must register to attend via Zoom.

About the Speakers

Mark Alvis
Brand + UI Designer, SeaMonster Studios
Mark is a systems-oriented, details guy disguised neatly as a brand & identity designer. Details matter to Mark. Pixels, pantones, and patterns… Mark brings a love of craft to his work – and 15 years of experience designing solutions from corporate and boutique clients.

Whether it’s product packaging, brand identity or user interface design for Microsoft, Starbucks or even the local shop down the street, it’s about putting the pieces together in a way that is appealing but also effective.

When not drinking coffee (or designing the labels), you might find him moonlighting in Seattle’s music venues, or tucking his 3 daughters into bed.

Deneb Pulsipher
Captain Accessible, SeaMonster Studios
“Captain Accessible” Deneb (DEH-neb) gets excited about the inherent ability the web provides to let everyone access the same information, whether they’re able to see or not, hear or not, use a mouse or not, have no cognitive challenges, or do. The internet can be accessed by nearly everyone through regular technologies like web browsers or assistive technologies like screen readers, as long as we code it right. Deneb’s passion is making sure it’s coded right, which means thoroughly reviewing all of our own sites before we release them into the wild, and also sporadically emailing owners of the sites he happens on while surfing that could use some accessibility improvements.

Event Information

Sponsors

Thank you to our sponsors:

Accessibility & Accommodations

This meetup will be held virtually over Zoom and live captioned, thanks to our sponsors. Slide links will be provided when applicable, and presenters are encouraged to make slides as accessible as possible with alternative text for images, etc.

We’re working to secure sponsors so that we can offer ASL interpretation.

All are welcome to attend. If you need specific accommodations to make this meetup work for you, please contact us and we will try our best to accommodate you.

Code of Conduct

Please note that this group is a welcoming space for all. As this event is part of the official WordPress Meetup program, all attendees must follow the WordPress Online Code of Conduct.

By RSVPing to this meetup, you agree to abide by these guidelines. If you have concerns that the Online Code of Conduct is not being followed, don’t hesitate to get in touch with an organizer.

Details

Date:
April 3
Time:
10:00 am - 10:30 am
Cost:
Free
Event Category:
Website:
https://us02web.zoom.us/webinar/register/4317389438798/WN_TJZT1ARGRcCffMGZWHbXNA

Other

Accessibility Features
Live Captions