How Agencies Can Turn Their Accessibility Backlog Into Profit: Chris Hinds

Accessibility is not just about compliance, and this session shows why it’s one of the most overlooked growth opportunities for agencies.
In this session, Chris Hinds, COO at Equalize Digital, will share a practical, agency-focused approach to website accessibility. From developer tools like automated scanners and linters to larger strategic decisions like rebuilds versus retainers, this session is packed with actionable ways to improve both user experience and business outcomes.
You will learn how to build accessibility into every stage of a project and how to reduce accessibility debt before it becomes costly. Chris also walks us through real-world scenarios, common pitfalls, and helpful tools.
If you want to build better websites, reduce legal risk, and uncover new recurring revenue opportunities, this is a great place to start.
These meetups take place via Zoom and are live captioned. You must register to attend via Zoom.
About the Speaker
Chris Hinds is the COO of Equalize Digital, Inc., a company specializing in WordPress accessibility. He oversees the business development, human resources, and financial operations of the company, and acts as an early-stage accessibility consultant for countless organizations who are looking to create more accessible outcomes with WordPress.
Event Information
Sponsors
Thank you to our sponsors:
- Live Captioning + Transcription: Kinsta
- Organizer and Host: Equalize Digital Accessibility Checker
- Your Business here! Learn about sponsorship
Accessibility & Accommodations
This meetup will be held virtually over Zoom and live captioned, thanks to our sponsors. Slide links will be provided when applicable, and presenters are encouraged to make slides as accessible as possible with alternative text for images, etc.
We’re working to secure sponsors so that we can offer ASL interpretation.
All are welcome to attend. If you need specific accommodations to make this meetup work for you, please contact us and we will try our best to accommodate you.
Code of Conduct
Please note that this group is a welcoming space for all. As this event is part of the official WordPress Meetup program, all attendees must follow the WordPress Online Code of Conduct.
By RSVPing to this meetup, you agree to abide by these guidelines. If you have concerns that the Online Code of Conduct is not being followed, don’t hesitate to get in touch with an organizer.