About this course
Start Selling Accessibility: Build Offers, Win Clients, & Drive Change!
This course is designed for digital agency owners, freelancers, and consultants who want to position accessibility as a strategic offering in their business. Whether you’re new to accessibility or looking to formalize your accessibility offering and sales approach, this course provides everything you need to get started.
Through clear frameworks, practical exercises, and real-world examples, you’ll learn how to identify qualified prospects, create targeted offers that are easy to sell, and cultivate a sales mindset that builds trust and wins deals. You’ll also gain step-by-step strategies for sales outreach, objection handling, and contract structure and negotiation tactics that let you control of the conversation, and guide qualified prospects towards that next “Yes!”
No prior accessibility sales experience is required. If you learn the tactics and systems we share in this course deeply and implement them fully, there is no question: You will start closing lucrative accessibility contracts and help your customers reach new heights in the process!
What you’ll learn:
- Key stats and real-world examples that showcase accessibility’s broad impact
- How to build offers that your team can execute, and that practically sell themselves
- Profiling techniques that are unique to the world of accessibility sales
- Sales mindset fundamentals, and easily adaptable frameworks
- Covers accessibility sales across the entire lifecycle, from early prospecting to closing contracts
Course details:
28 lessons- Duration: 3-5 hours
- Level: Beginner
- Lifetime access
- Audience: Perfect for agency owners, freelancers, and agency sales teams
28 lessons
This course was a breath of momentum for my accessibility practice. Chris’s guidance is clear, insightful, and immediately actionable, and he helped me sharpen my entire sales process from first conversation to final close. The included resources, especially the Delivery Planner, gave me practical tools for targeting, scoping, and pricing my accessibility offers with confidence. A truly energizing and empowering experience.
Simon Miner
Founder & CEO, Pedal Point Solutions
Course Content
This short lesson introduces the How to Position and Sell Accessibility Offers course. In this lesson, Chris Hinds, COO of Equalize Digital, explains that the course covers how to frame accessibility as a strategic business advantage that drives revenue and expands your market, and how to go about selling specifically formulated accessibility offers to prospects in a systematic way. This video briefly overviews what you can expect to learn in the course.
Sample LessonThis sample lesson explains the critical distinction between technical standards for accessibility, and legal obligations. We equip you with the right language to confidently navigate these conversations, helping you explain a client’s responsibilities without overstepping into the role of a legal advisor.
Including the sample lesson above, this section of the course contains four lessons:
- Topic Introduction
- Defining Accessibility and Impacted Populations
- Accessibility Standards, Laws, and Litigation (Sample)
- Accessibility: The Impact Multiplier
Sample LessonThis sample lesson introduces a proven offer-building method that can transform accessibility from a vague “maybe” into a “must-have” business case.
Including the sample lesson above, this section of the course contains 7 lessons:
- Accessibility Maturity Self Assessment
- Take the Assessment (Quiz)
- How Your Accessibility Maturity Impacts Your Offer
- Increasing Capabilities So You Can Start Selling Now
- What is the Offer Building Loop? (Sample)
- How to Build Your Offer Using the Loop
- Offer Example: Accessibility in New Website Builds
- Offer Example: Recurring Accessibility Services
This section of the course includes four lessons:
- Topic Introduction
- Generating Inbound Leads
- Identifying High-Potential Prospects
- Basic Accessibility Testing Techniques for Sales
This section of the course includes seven lessons:
- The Two Fundamental Laws of Sales
- Ranking Lead Sources: Highest to Lowest Potential
- Starter Formulas for Warm Email and Social Media Outreach
- Introducing Accessibility to Existing Clients
- The 7-Step Sales Conversation Formula Everyone Should Memorize
- The 3-Step Formula to Handle Virtually Any Objection
- The Two Most Powerful Tools in Your Arsenal
This section of the course includes four lessons:
- Basic Pricing Models for New Builds and Recurring Accessibility Services
- Writing Accessibility Into Proposals and Contracts
- The Final Close: Contract Negotiation Tips
- You’re finished! Now what?
Meet the Instructor
