Equalize Digital, a leader in WordPress accessibility solutions, is proud to announce the release of a brand new online course: How to Position & Sell Accessibility Offers
About the Course
This course gives you the roadmap to sell digital accessibility with confidence, positioning it as a high-value strategic asset rather than a compliance burden. You will walk away with the skills to build offers your team can execute, articulate ROI, handle common objections, and close higher-value contracts by aligning accessibility with your client’s actual business goals. Go beyond theory with real-world examples of accessibility service packages, contracts, and pricing models.
Taught by Equalize Digital COO Chris Hinds, who has personally sold multiple millions of dollars in accessibility-focused projects to organizations large and small, you will learn a structured and systematic approach to building and selling offers that are sustainable, profitable, and practically sell themselves. This is not a generic sales course, virtually everything in the course is approached through an accessibility lens.
“Over the last few years, I have spoken to quite literally hundreds of digital agency owners and freelancers about accessibility. They see accessibility as a potential revenue source, but they don’t know how to sell it. This course is my answer to that problem. The only way to solve this is to teach people the exact systems and tactics I use to close five and six figure accessibility projects across a wide range of stakeholders and industries.”
– Chris Hinds, Course Instructor & COO at Equalize Digital
The course includes 28 high-impact video lessons, 3-5 total hours of learning activities, and access to a treasure trove of materials to help you succeed at building and selling accessibility offers: Worksheets, guided exercises, references, tactical frameworks, and real-world examples. Our lesson structure covers the entire lifecycle of an accessibility sale:
- Welcome and Introduction
- Why Everyone Should Care About Accessibility
- Method to Build Your First (Or Next) Accessibility Offer
- Five-Minute Profiling Method for Accessibility Sales
- Pathway to Your First Accessibility Sale: Tools and Tactics that Work
- The “Boring” Stuff: Pricing and Contracts
The How to Position & Sell Accessibility Offers course is available now for a lifetime access price of $147.
Remember to check out the sample lessons on the course summary page, which can offer insight into the content and production value of these lessons!
