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Home / Learning Center / Equalize Digital Accessibility Checker Wins Gaady Award

Equalize Digital Accessibility Checker Wins Gaady Award

Article PublishedNovember 20, 2023Last UpdatedNovember 20, 2023 Written byEqualize Digital

Three GAADY award trophies on a table.

We’re proud to announce that The GAAD Foundation selected our Accessibility Checker WordPress plugin as a 2023 Gaady winner. Our CEO, Amber Hinds, flew to San Francisco to demo Accessibility Checker and accept our award at the ceremony.

About the Gaadys

The GAAD Foundation was created by Joe Devon, a tech entrepreneur, and Jennison Asuncion, Head of Accessibility Engineering Evangelism at LinkedIn.

They launched Global Accessibility Awareness Day (GAAD) in 2012. In 2021, they expanded GAAD into a nonprofit. Their mission is to disrupt the culture of technology and digital product development to include accessibility as a core requirement.

Joe Devon and Jennison Asuncion stand at a podium next to a GAAD Foundation banner at the 2023 Gaadys award ceremony.
Joe and Jennison introducing the Gaadys at the award ceremony.

The Gaady awards is a newer foundation initiative. It recognizes and celebrates contributions to the web that advance the GAAD Foundation’s vision. The foundation’s vision is:

Accessibility built into the product development lifecycle for technology and digital products.

Earlier in the year, the public nominated digital products. The GAAD Foundation’s committee evaluated the nominees, selecting three winners for 2023.

  • Equalize Digital for our Accessibility Checker plugin.
  • Unilever & Zappar for their efforts to create accessible QR codes on product packaging.
  • Studio 24 for their work rebuilding the W3C website.

Learn more about the other winners on the Gaady website.

The Award Ceremony

Lighthouse for the Blind and Visually Impaired hosted the award ceremony on November 9, 2023. The event included a happy hour reception, product demos, and award acceptance speeches. The ceremony ended with a rap about web accessibility performed by two LinkedIn employees.

Amber felt thrilled to attend in person and accept our award.

Amber speaking at the Gaadys award ceremony.
Amber and Mindy Morgan in front of a GAAD banner.
Amber holding up Equalize Digital's trophy with a big smile on her face.

The Gaady trophy is an incredible work of art and itself an example of attention to accessibility. Rather than purchasing a statue, Gaddy committee chair Mindy Morgan (pictured above with Amber) hand-made all of the trophies. She wanted them to be unique and tactile for someone who is blind or has low vision.

Three GAADY award trophies on a table.
The GAADY trophies are made of wood with a gold-painted base with the GAADY logo. The top is a 3D sculpture of the keyboard from the GAAD logo. On the back is information about the winner and date. In this picture, the Equalize Digital trophy is turned to show the back. It says, “Accessibility Checker Equalize Digital. In recognition of elevating accessibility to a first-class citizen. November 9, 2023.”

In addition to physical trophies, winners have a “virtual trophy” page on the GAAD Foundation website. See Equalize Digital’s virtual trophy here.

Accessibility Checker’s Role in Improving Accessibility Across the Web

When introducing Accessibility Checker, Joe Devon noted that WordPress powers nearly 50% of websites. Making WordPress websites more accessible is vital to building a web that everyone can use regardless of ability. If we can get everyday users of WordPress to consider accessibility, that will make a radical difference on the internet.

Equalize Digital Accessibility Checker is a tool that is available to everyone at an affordable price point. It introduces accessibility testing to people who might not know where to start.

Receiving a Gaady is an honor. The Equalize Digital team sincerely thanks the GAAD Foundation for recognizing the effort we have put into Accessibility Checker.

We hope this award inspires other developers and WordPress users to revisit their processes around accessibility. If you’re unsure where to start, try installing Accessibility Checker and see what problems it finds on your website.

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Filed Under: Company News, Product News

About Equalize Digital

Equalize Digital's team has specialized in WordPress accessibility for more than a decade. We offer accessibility audits, WordPress accessibility remediation, user testing, and build bespoke, accessibility-first websites. Our WordPress Accessibility Checker plugin is used by large and small businesses, nonprofits, higher ed, and government websites worldwide. Try it free today.

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